About — Diane Lieu

A storyteller, a writer, a seeker, and a conduit.
Sometimes all at once.

Building a brand’s identity
is equal part striking visuals and enchanting storytelling.

We work together to create
something deeply engaging and exclusively yours.

Divinity is in the details.

Marketing is serious business.

It requires listening and
problem-solving. I work with brands at all stages to configure the most advantageous roadmap to their goals. By blending both art and science, we figure out the best way to for your brand to cut it’s own path.

What’s in a name?
Truth be told, whole universes.

Whether you want to work collaboratively and intimately to nail a name that feels right or you want an expert to take the pressure off by delivering a shortlist of suitable candidates, you’ve come to the right place.

Nose in a book or fingers scrolling furiously kind of madness. Always delving into things; seeking out patterns or finding divinity in the details. Happiest when snuggling up to a sandwich or crafting the perfect sentence. All for feeling feelings and time travel.

DIANE LIEU is an independent copywriter & brand strategist based in Los Angeles, California.

Her professional career has pivoted from the world of e-commerce photography to account management, to digital marketing. This gives her a unique understanding of the sales funnel that she utilises to craft powerful positioning and impactful messaging. Diane lives for projects that marry her love of strategy and her penchant for creative problem solving.

Whether it is working with heritage brands, scrappy start-ups or founders with budding ideas, she sets out to create brand stories that leave an impression. Her specialities are storytelling, brand development, and brand marketing but she consults on projects in digital marketing and social media marketing as well.

Her current creative outlet takes the form of casual newsletter writing and dissecting the Mad Men series with fellow fans on Reddit.

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